Two professional men in their forties got obese without meaning to. This is their no-nonsense advice on how they shed the weight and kept it off. Chris Payne and Rob Barnett are two formerly obese economists who met while working at Bloomberg. They faced the same obstacles to healthy living that so many face today: long hours, endless stress, constant eating out, and snacking out of boredom. When they finally decided to do something about it, they lost weight by applying their economists' insight into why we humans do the stuff we do even when we know it harms us in the long-term, plus the equation of energy in minus equal energy out. The Economists' Diet is weightloss from a male perspective. There are few rules, little complexity and no specialist ingredients - just a straightforward, sustainable path for changing your eating habits. By combining economic principles, real-world data, and their own personal experiences, this guide teaches you how to control your impulses to overeat and learn how to approach food in a healthier way. Payne and Barnett provide simple solutions that you can use to achieve lasting results, without extreme dieting or giving up your favourite foods. By applying economic concepts, such as supply and demand, budgeting, and abundance, The Economists' Diet is a unique and effective way to lose weight-and successfully keep it off.