Psychology is everywhere in today's society. Psychology seeks to understand and explain thoughts, feelings and behaviour through a dizzying array of ideas and theories, shedding light on everything from memory and attitude formation to delusions of grandeur and alcoholism, to name a few. In 50 Psychology Ideas You Really Need to Know , Professor Adrian Furnham explains the central ideas of psychology in a series of concise and accessible essays. Packed with the latest research, most important case studies and arguments of key thinkers, this book is the perfect introduction to psychological theory.