SHORTLISTED FOR THE BUSINESS BOOK AWARD, SALES & MARKETING 2026 'A masterclass in the art of pitching, filled with insights from two of the best experts in the field.' - Kath Easthope, Co-founder of Boardwave 'Kean and Khandurova don't just break the myth of the magic of pitching; they tell you how to practise it.' - Ollie Scott, Founder and CEO of Unknown 'This book puts belief in people and their particular powers at the epicentre of how to achieve a desired response.' - Stephen Court, Chief Marketing Officer, The London Academy of Music & Dramatic Art (LAMDA) You're pitching more than you think. At work. At home. In meetings. In emails. It's not just about getting a 'yes'. It's about earning belief. About getting others on board. Whether you're speaking to a client, an investor or a room full of decision-makers, this book helps you pitch without pretending, sell without selling out, and win the kind of 'yes' that means something. You'll find smart tools, step-by-step guides and practical checklists to help you prepare, present and persuade - your way. No jargon. No fluff. Just honest persuasion that works. 'Every pitch budget should include the price of a copy of this book for everyone in the team.' - Rob Norman, Advisor, Board Director and former Chief Digital Officer of WPP Media 'One of those rare books that are insightful, practical and fun . . . A mustread for everyone who plays to win.' -Guenther Schumacher, Vice President and Chief Revenue Officer, Venable LLP The Work Smarter series: Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.